Sveba-Dahlen continues to invest in Denmark and is now entering a partnership with bago-line, which will be responsible for sales of our product range in the Danish bakery market. bago-line is a well-established player that sells its own rack ovens and a broad range of agent products and fittings. The company has its own extensive service organization for the Danish market.
For some time, Sveba-Dahlen has been looking for a distributor for the Danish market that meets the requirements and expectations we set on strong knowledge of the market, technical expertise and credibility. In connection with this agreement, bago-line will further extend its sales and service team to become the most attractive partner for new and existing customers.
We believe that bago-line’s range of machines is a good complement to our product range. We agree that the industry is now moving in a direction where there is a need to consolidate the market and strengthen core competencies.
Sveba-Dahlens CEO, Peter Larsson, is very pleased with the agreement:
- “bago-line is the most qualified partner for us in the Danish market. Their long, successful presence in the market, their technical expertise, an extensive and knowledgeable service organization and planned reinforcements provide us the greatest confidence in the future.”
bago-line’s CEO, Jakob Lassen notes:
- “We have been thinking about finding a good, strong business partner for some time and when the opportunity presented itself with Sveba-Dahlen, it turned out that they were exactly what we were looking for. We are very pleased that Sveba-Dahlen has chosen bago-line as a partner and distributor in Denmark as our different strengths and competencies in both products and the industry complement and match each other well – which will benefit everyone.”
They both emphasize the importance of understanding their customer’s daily activities and business. For the customer, it’s a lot about getting things to work as easy, smoothly and quickly as possible.
- “As a supplier, we need to put ourselves in the customer’s situation and adapt to their needs. By gathering more knowledge and resources under one roof, in the future we will be able to offer our customers a supplier with the best knowledge and the broadest offering,” concludes Jakob Lassen.
For further information on the cooperation between Sveba-Dahlen and bago-line, please contact Peter Larsson, CEO of Sveba-Dahlen, by phone at +46 730 52 27 00 or Jakob Lassen, CEO of bago-line, by phone at +45 40 55 08 26.