About Sveba Dahlen
Sveba Dahlen will develop, manufacture and sell user-friendly ovens and baking equipment of high quality. Our ambition is to provide products that deliver the best baking results at the lowest cost of ownership and thereby be an attractive choice.
Our journey — from 1948 into the future
The foundation of Sveba Dahlen was laid as early as 1948 through two different family-owned companies: Borås Elmekano, founded by Johan Adolf Eliasson, and Elektro Dahlén, founded by Karl-Edvard Dahlen. Both companies were situated in Borås, Sweden, and both began to manufacture baking ovens under very humble circumstances.
We are ambitious
Our goal is to be the best partner for our distributors. This means that we want to be part of the future by pursuing modern baking technology. We provide the right equipment for professional baking businesses striving for perfect results.
Our core values
We are constantly working with our core values in mind.
From Fristad, Sweden, to the rest of the world
Our head office is located in Fristad, Sweden, where most of our production also takes place. In addition to the factory in Sweden, we also have manufacturing processes in Viljandi, Estonia. We have subsidiaries in Norway and Spain. In addition, to this, we have a wide network of roughly 100 dedicated distributors all over the world. Also, we cooperate with our parent company, The Middleby Corporation, at local offices all over the world.
Innovation and Vision — our brand promise
We promise to strive at all times to be the best partner for our distributors, and we continuously strive to develop new ways to make everyday workflows easier for bakers and confectioners all over the world. We are inspired by users, but also find inspiration in our wide-ranging experience.
Our proud heritage
With our innovations and industrial background of reliable, sturdy products, we have frequently propelled the baking industry towards the baking of the future.
Success and sustainability
We are a global company—where a decision can affect a baker’s everyday life, as well as ultimately his/her customers. That is why baking results, financial factors and energy efficiency are at the heart of everything we do.
Where we operate and compete
The market for professional baking equipment is our domain. We focus on three segments:
Our products are safety certified according to the rules in each country. Safety is important for us! That is why we work hard to update and upgrade our products’ safety certifications. We follow individual countries’ recommendations and provide you with the documents, which prove that the product is approved in accordance with applicable legal requirements.